Richemont Group as the largest jewelry brand Cartier watch, over the past few years, with China’s consumer market has become the largest seller of luxury goods, since the six cases were complaints in China, Cartier quality and after-sales are worrying, brand weaken Cartier Love Bracelet. And with the luxury brand price boom, Cartier Amazon on price in Hong Kong but also to attract Chinese consumers, now Cartier personnel changes constantly, Cartier those years in the end is how?
Feb. 8, Philippe Galtié Cartier international retail director Tiffany quit as a senior vice president of international market post will be formally assumed office on August 17. Coincidentally, on the 9th KERING French jewelry brand Boucheron’s new CEO is appointed from Cartier, Hélène Poulit-Duquesne starting from September 28 formally as Boucheron CEO.
According to the analysis, the overall downturn Richemont and Cartier business disruption or continuous executives quit incentives. By the end of May, Richemont said it will implement a pay cut employee executive salary freeze, and in order to protect margins Cartier began an indefinite production from the end of last year, will reduce its Swiss Card Cartier watch factory located in the working hours of 230 workers working time to four days a week.
Currently, the Cartier brand closed 2015 fiscal year, net retail sales 4.
According to some media that does not love Cartier investment and advertising, is now sluggish performance, should not die for a “face.” If the brand does not make a difference, so continue to widen the spread at home and abroad so that a large number of stores in China will be more reduced market hall. You know, Chinese consumers have become the world’s largest luxury goods market, consumer groups, but did not take place in local consumption to 30%.
While Cartier advertisement does not love to vote, but the Chinese market in order to keep them in the second Asian Watch Fair “watch and miracle”, they launch a small complicated watches prices close to the people, a belt of small complicated watches sale price of about 70,000 yuan. This is compared with a complex watch hundreds of thousands or even hundreds of million, it is close to the people and cost a lot.
Cartier hope to take this to the luxury watch market share. Whether it is in the harbor with the price, or PFP small complication watches, most importantly, Cartier launched small complicated watches mainly for the Chinese market, the brand hopes to be able to borrow to launch cost-effective products to the weak market to inject a shot in the arm.
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